The most popular European printing market continue

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The European printing market continues to struggle in the depression (Part 1)

the recession of the European printing market lasts longer than expected. The expected recovery of the printing market after the Iraq war has not occurred, which makes the European printing industry fall into recession. Entered the most difficult stage in many years

printing ink industry: the year 2003 was a difficult year for many printing ink manufacturers. Before the major economic sectors in Europe recover, the challenge they face is how to find a profitable way out due to the higher ceiling temperature. Ink manufacturers have to speed up the implementation of projects to reduce production costs and significantly reduce excess production capacity to maintain the smooth operation of sales and market

due to the pressure of printing price in the main printing crystal market, many ink manufacturers only want to explore those printing markets with high profits. However, these printing markets began to become bustling

the small profits in the ink industry may trigger a new round of business merger, especially the medium-sized enterprises producing special ink are facing the survival choice of merger

another way out for ink manufacturers is to open up the printing market in other regions, because the economic growth of some European countries is higher than that of some regions. For example, the GDP growth rate of Eastern Europe is higher than that of Western Europe. Even within the EU economic area, there are differences in the economic vitality of countries. In may2003, the printing output value of 12 euro zone countries decreased by 0.9%, mainly due to the decline of printing output value in Italy for two consecutive years, and the same situation also occurred in France and Germany. However, the printing output of Greece, Denmark, Belgium and Ireland showed an increasing trend

however, on the whole, the printing market in most parts of Europe is still struggling. In the UK, the demand for printing crystal is stronger than that of other countries in the euro zone. However, British Printing owners complain that they cannot bear the pressure of raising workers' wages by 2.8% unanimously approved in Britain. According to the latest survey conducted by the British Printing Industry Federation (BPIF) on its members, it is found that all departments of the printing market are facing the current situation of excess production capacity and reduced profits. In 2003, the profits of all departments of the British printing market fell again, and in the previous year, the pre tax profits of the country's printing industry had dropped to 4.5%

printing machinery manufacturers: layoffs and production cuts

due to the sharp decline in orders, many European printing machinery manufacturers are laying off staff and reducing production capacity, according to the August 14 daily on the website of Japanese diplomats. In june2003, Rudolph, the chairman of man AG, the parent company of MAN Roland, told the company's shareholders at a meeting: "in the process of global economic recovery, the contraction of commercial companies' investment in advertising and promotion markets has seriously affected the business of European printing machinery." He added: "the printing industry is facing rare difficulties. We have never experienced such serious difficulties before."

Manroland has begun to implement the cost reduction plan, with the goal of saving 130million euros (about 146million US dollars), and its measure is to focus on the construction of the sheet fed offset press production base in Offenbach, Germany. Manroland is the second largest producer of sheet fed offset press in the world. It focuses on the production of sheet fed offset press and tries to make a certain recovery in the printing market by taking advantage of the drupa held in Germany in may2004

Heidelberg is the world's largest printing machinery manufacturer. Due to the reduced demand for printing machinery, in order to save 280million euros (about 317million US dollars) per year, the company has issued warnings of layoffs and closing some factories

after Heidelberg had a net loss of 138million euros in fiscal year 2002-2003, it is estimated that the fiscal year 2003-2004 is only better than the previous year. The company believes that the demand for printing machinery may continue to decrease. Benhart shiher, chief executive officer of Heidelberg, said: "in fact, printing manufacturers in various markets of the printing industry have grown from scratch and continue to implement the cold

treatment for investment in new equipment."

in fiscal year 2002, Heidelberg's orders decreased by 13%, and its sales decreased by 18%, with annual sales of 4.1 billion euros. In April and may of 2003, Heidelberg's printing machinery orders decreased by 37% and its sales decreased by 21%. Among all business divisions in Heidelberg, the largest decline in demand occurred in the digital and reel system business division. Since 2000, the sales volume of this part has dropped by 50%

although the digital printing press is infiltrating into the commercial printing field, on the whole, the price difference between the two is not too big. Xeikon international, a printing press manufacturing expert, is also facing a difficult market situation

the development of the European printing market has slowed down. To a large extent, many enterprises have tightened their advertising, commercial services and products for consumer products, which has significantly impacted the commercial printing

in the UK, the latest quarterly survey organized by the advertiser Association shows that except for Internet advertising, the budgets of other advertising methods have been cut. This is the fourth consecutive quarter of advertising spending cuts

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